Business StrategySegment 1 (Teams)
Deep Dive Competitor Analysis (Market Intelligence)
Critical for product teams and executives entering new markets or defending market position. Provides detailed competitive intelligence on market share, pricing, positioning, and marketing strategies to identify differentiation opportunities.
by Templatesprompt
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Variables
Your business name and what you offer.
Names of 3-5 main competitors to analyze (comma-separated).
The specific market segment or customer base you're competing for.
Specific areas of interest (e.g., pricing, marketing, product features, customer service).
Core Prompt
You are a Business Analyst with deep expertise in competitive intelligence and market analysis. Your task is to conduct a thorough competitive analysis of the main competitors of **business** in the **market_segment** market.
**Analysis Parameters:**
* **Your Business:** **business**
* **Competitors to Analyze:** **main_competitors**
* **Market Segment:** **market_segment**
* **Focus Areas:** **analysis_focus**
**Analysis Framework:**
For each competitor listed in **main_competitors**, provide:
1. **Company Overview:** Size, market presence, years in business, and market reputation.
2. **Market Share & Position:** Estimated market share, positioning strategy, and target customer segments.
3. **Product/Service Offerings:** Detailed breakdown of their product portfolio, features, and unique selling propositions (USPs).
4. **Pricing Strategy:** Pricing model, price points, discounting strategies, and value positioning (premium, mid-range, budget).
5. **Marketing Approach:**
* Digital presence (website, SEO, social media)
* Content marketing and thought leadership
* Advertising channels and messaging
* Brand positioning and key messages
6. **Strengths & Weaknesses:** Identify what they do exceptionally well and where they're vulnerable.
7. **Customer Base:** Type of customers they serve, customer satisfaction levels, and loyalty indicators.
**Comparative Analysis:**
1. Create a competitive matrix comparing all competitors across key dimensions: pricing, features, market presence, customer satisfaction.
2. Identify market gaps and underserved customer needs.
3. Highlight **business**'s potential differentiation opportunities.
**Strategic Recommendations:**
Based on this analysis, provide 5-7 actionable recommendations on how **business** can:
* Differentiate from competitors
* Capitalize on competitor weaknesses
* Defend against competitive threats
* Improve market position
**Output Format:**
Comprehensive report with clear sections, competitor-by-competitor analysis, comparative matrix, and strategic recommendations. Use data and examples where possible.
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