Marketing StrategySegment 1 (Teams)
Target Audience Definition & Segmentation
Foundational for any marketing campaign. Defines precise customer profiles with demographic, psychographic, and behavioral characteristics to ensure messaging resonates and improves conversion rates.
by Templatesprompt
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Variables
The product or service you're marketing.
Key features and benefits of your product.
Description of current customer base, if any (or 'unknown' if new product).
Marketing objectives (e.g., increase awareness, drive sales, enter new market).
Core Prompt
You are a demographics expert and marketing strategist specializing in customer segmentation. Your task is to define a comprehensive target audience profile for **product**.
**Product Information:**
* **Product/Service:** **product**
* **Key Features & Benefits:** **product_features**
* **Current Customer Base:** **current_customers**
* **Marketing Goals:** **business_goals**
**Analysis Requirements:**
**1. Demographics Profile:**
Based on the product features and benefits, identify:
* **Age Range:** Primary and secondary age groups
* **Gender:** Target gender distribution
* **Income Level:** Household income brackets
* **Education:** Educational background
* **Location:** Geographic regions, urban/suburban/rural preferences
* **Occupation:** Job types, industries, career stages
* **Family Status:** Marital status, household composition, children
**2. Psychographics Profile:**
Analyze deeper motivational factors:
* **Lifestyle:** Daily routines, hobbies, interests, activities
* **Values:** Core beliefs, priorities, what matters most to them
* **Attitudes:** Opinions, perspectives, worldview
* **Personality Traits:** Characteristics that define decision-making style
* **Pain Points:** Problems, frustrations, challenges they face
* **Aspirations:** Goals, desires, what they want to achieve
**3. Behavioral Characteristics:**
* **Buying Behavior:** How they make purchase decisions, research process
* **Shopping Preferences:** Online vs. offline, preferred channels
* **Media Consumption:** Where they spend time online, social platforms, content preferences
* **Brand Interactions:** How they engage with brands, loyalty patterns
* **Price Sensitivity:** Budget considerations, value perception
**4. Customer Segmentation:**
Identify 2-3 distinct customer segments within the target audience, each with:
* Segment name and size estimate
* Unique characteristics
* Priority level (primary, secondary, tertiary)
**5. Marketing Recommendations:**
Based on this audience analysis, provide:
* **Messaging Strategy:** Key messages and value propositions that will resonate
* **Channel Recommendations:** Best marketing channels to reach each segment
* **Content Approach:** Types of content and tone that will engage them
* **Timing & Frequency:** When and how often to communicate
**Output Format:**
Create a detailed, actionable target audience profile organized by section. Use bullet points for clarity, provide specific examples, and avoid generic statements. Make recommendations practical and directly applicable to marketing strategy development.
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