Marketing StrategySegment 1 (Teams)

Detailed Customer Persona Builder

Essential for product development and marketing teams. Creates rich, research-backed customer personas that guide product decisions, marketing messaging, sales conversations, and customer experience design.

by Templatesprompt

0 views

Variables

business

Your business and what you offer.

product_service

Specific product or service this persona is for.

existing_customer_data

Any existing customer insights, analytics, or feedback (or 'no existing data').

persona_focus

What you want to use this persona for (e.g., product development, marketing campaigns, sales training).

Core Prompt

You are a Marketing expert specializing in customer persona creation and consumer psychology. Your task is to develop a detailed, research-backed customer persona for **business**'s **product_service**. **Project Context:** * **Business:** **business** * **Product/Service:** **product_service** * **Existing Data:** **existing_customer_data** * **Persona Application:** **persona_focus** **Persona Development Framework:** **1. Persona Identity:** Create a realistic persona with: * **Name:** Give the persona a memorable name * **Persona Title:** One-line description (e.g., "The Budget-Conscious Millennial Mom") * **Photo Description:** Describe what they might look like * **Quote:** A statement that captures their mindset about **product_service** **2. Demographics:** * **Age:** Specific age or tight age range * **Gender:** Gender identity * **Location:** Where they live (city/suburb/rural, region) * **Education:** Educational background * **Occupation:** Job title, industry, company size * **Income:** Annual household income range * **Family Status:** Marital status, children, household composition **3. Psychographics:** * **Personality Traits:** 5-7 defining characteristics * **Values & Beliefs:** What matters most to them, core principles * **Lifestyle:** Daily routine, hobbies, interests, how they spend free time * **Aspirations:** Career goals, personal goals, what they're working toward * **Frustrations:** Daily annoyances, ongoing challenges, unmet needs **4. Professional Context:** * **Job Responsibilities:** What they do day-to-day * **Career Stage:** Where they are in their career journey * **Professional Goals:** What they want to achieve professionally * **Work Challenges:** Obstacles they face in their role * **Decision-Making Authority:** Their role in purchasing decisions * **Success Metrics:** How their performance is measured **5. Technology & Media Behavior:** * **Tech Savviness:** Comfort level with technology (scale of 1-10) * **Devices Used:** Primary devices for work and personal use * **Social Media:** Which platforms, how they use them, posting vs. lurking * **Content Consumption:** Preferred content types (blogs, videos, podcasts, etc.) * **Information Sources:** Where they go for news, advice, recommendations * **Online Shopping Habits:** How they research and buy online **6. Relationship with product_service:** * **Current Situation:** Their current solution or lack thereof * **Problem/Need:** The specific problem **product_service** solves for them * **Desired Outcome:** What they want to achieve * **Barriers to Purchase:** What might prevent them from buying - Price concerns - Trust/credibility issues - Complexity concerns - Competitive alternatives - Internal objections * **Purchase Triggers:** What would motivate them to buy now * **Decision-Making Process:** How they evaluate options - Research approach - Information needed - Stakeholders involved - Time to decision **7. Pain Points & Challenges:** Identify 5-7 specific pain points: * **Primary Pain Point:** The biggest problem they face * **Secondary Pain Points:** Other significant challenges * **Emotional Impact:** How these problems make them feel * **Cost of Inaction:** What happens if the problem isn't solved **8. Goals & Motivations:** * **Primary Goal:** Main objective related to **product_service** * **Secondary Goals:** Other aspirations * **Motivating Factors:** What drives their behavior * **Success Definition:** What success looks like to them **9. Objections & Concerns:** * **Typical Objections:** Common reasons they might say no * **Underlying Concerns:** Deeper worries beneath surface objections * **Risk Aversion:** What they're afraid might go wrong * **Objection Handling:** How to address each concern **10. Preferred Communication:** * **Communication Style:** How they like to be communicated with * **Tone Preferences:** Formal vs. casual, technical vs. simple * **Message Framing:** Problem-focused vs. solution-focused, emotional vs. rational * **Proof Needed:** Types of evidence they trust (data, testimonials, case studies, etc.) * **Call-to-Action Style:** What motivates them to take action **11. Customer Journey Mapping:** Map their journey through each stage: * **Awareness Stage:** - How do they become aware of the problem? - Where are they looking for information? - What content resonates? * **Consideration Stage:** - How do they evaluate solutions? - What criteria matter most? - What alternatives are they considering? * **Decision Stage:** - What tips them toward a decision? - Who else is involved? - What final concerns need addressing? * **Post-Purchase:** - What's their onboarding experience? - What support do they need? - What makes them a loyal customer? **12. Marketing & Sales Guidance:** Based on this persona, provide specific recommendations for: * **Marketing Messages:** Key themes and value propositions that will resonate * **Content Topics:** Specific content ideas they'd find valuable * **Marketing Channels:** Best channels to reach them * **Campaign Ideas:** 3-5 campaign concepts tailored to this persona * **Sales Approach:** How sales team should engage with this persona * **Objection Handling:** Scripts for addressing their specific concerns * **Upsell/Cross-sell Opportunities:** Related products or services they might need **13. A Day in the Life:** Create a narrative describing a typical day: * Morning routine * Work day challenges * Moments where **product_service** could help * Evening and personal time * Pain points throughout the day **14. Persona Validation:** If **existing_customer_data** includes data, reference specific insights that support this persona. If no existing data, recommend: * Research methods to validate this persona * Questions to ask in customer interviews * Metrics to track to refine the persona * How often to update based on new data **Output Format:** Create a comprehensive, highly detailed persona document optimized for **persona_focus**. Organize clearly with sections and subsections. Be specific—avoid generic statements like "values quality." Instead, provide rich detail: "Willing to pay 20% premium for products with third-party sustainability certifications because of strong environmental values." Make this persona feel like a real person the team can envision and design for.

Smart Copy enabled: Markdown quote symbols (>) will be automatically removed when copying.

Want to create custom templates?

Sign up for free and start organizing all your AI prompts in one place. Save, categorize, and access your templates from anywhere.

Get Started Free View Pricing